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Clifton Park Halfmoon Public Library

Rebranding of the public library to coincide with the opening of their new location. The project included the development of the following assets: new logo, branding system, 100+ marketing templates (stationery system, business cards, brochures, indoor signage, outdoor signage, Microsoft Office templates, Adobe template, etc.), new library card. In addition, a full set of supporting booklets were written, design, and printed for the library staff, including Brand Book, Marketing Strategies, Key Messages, and Editorial Style Guide.