A concept brand for an Oregon Coast-based brand of publications. This font, Young Serif, is my new favorite. I’m not usually a fan of serifs, but this one has so much character and nostalgia packed into it. I also enjoy the loose wordplay with the shore pine, a tree so prevalent here on the coast, and to “pine for the shore” – a longing to be near the ocean and sea that some of us have in our blood it seems.

CategoriesJust for Fun